One major trend which is being seen across the world is the demand for products which are more sustainable. Sharjah Cable Factory is in a good position to deal with this demand, said Faisal Hammad; SCF General Manager.

There is a focus on sustainability and the products we have are extremely suitable and meet international standards as well as ISO certified. The company is facing the future with a clear vision of what is required; therefore, we have begun improving our processes and procedures to deal with the increased demand for our products and the increased competition in the market.

We will keep on seeing and meeting the contractors and developers, as well as keep on introducing new products because we have a constant stream of innovative products and quality being developed focusing on market demand, despite that the contractors have less jobs on their shelves, he added. On the other hand, our biggest advantage is that we have always been present locally. We have always had our sales people present in the markets, so our name is well-known, our products are well-known and we are seeing that this is giving us advantage over our competitors. Another thing we are doing at the present is that we are expanding our marketing efforts to all the countries within the region, he concluded.